Monster Branding


Their are three parts to branding your company, and below is a questionnaire to help us fully understand your vision.


1. Brand: The brand is the overall emotional response you want your brand to convey. Why and how do you want your customers to care / connect to your company. A ‘Brand’ can only be created by your customers; how they perceive the company, brands it. With this in mind we can help shape your brand through our services. For example, can we streamline your customers online user experience to allow your customer to easily portray your company as user friendly, accessible and caring?


2. Identity: Your companies identity is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.


3. Logo: A logo identifies a company or product via the use of a word mark, icon, letter mark, combination mark, or emblem. A logo does not sell the company directly nor does it directly describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it lookslike


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