pet insurer logo brand design yeti client

Identity, Web Apps, Marketing & More

Pet Insurer is the leading price comparison website in America and wanted to refresh their brand to better align with their customers. They wanted to create an identity that emanated trust, simplicity, and ease. The main-pain point for potential pet insurance customers is the confusing deductibles, reimbursement models and plan coverage amounts. Pet Insurer's plan was simple, to create a comparison website that simplified the products and gave the customer the guidance and reassurance they so desperately sought.

pet insurer logo brand design yeti client

Brand Identity

Pet Insurer wanted to create a brand identity that emanated trust, simplicity, and ease. They're the leading price comparison website in America and know that only if they keep investing in their brand authority will they keep that position.

old to new pet insurer logo mobile
petinsurer logo window store client yeti
pet insurer logo before and after
petinsurer logo window store client yeti

Web App

Pet Insurer has a price comparison engine that needed a lot of updating. Old API connections needed updating, new API connections needed to be created, white-labels developed, and database updates the list went on. In fact, we've worked with Pet Insurer for years and the work has never ceased.

We're using these skills daily with Pet Insurer: ASP.Net MVC 5 with C#, SQL Azure, HTML 5 & CSS 3 on Bootstrap 3.

White Labels - Duplicate Revenue

After building the price comparison engine, other companies such as The General and PuppySpot were understandably interested in white labelling the product so they could extend their product offering to include Pet Insurance to their customers, generating multiple revenue streams.

Huge SEO Campaign

Pet Insurer new there was a huge resource of organic traffic waiting for the taking by creating extremely friendly and potent SEO friendly content. Yeti worked alongside Zog Digital (acquired by Investis) on a huge SEO campaign and content overhaul. We worked for year creating rich SEO optimised content that has gotten Pet Insurer to the top of search results for 100's of niche keywords.

pet insurer seo content yeti client

We're excited to discuss your project!

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