red bull yeti digital
red bull yeti digital

Quick, easy referrals

Red Bull needed a quick and easy way for their distributors to recruit other distributors in the field. A huge part of their human resources is distribution, and referrals are the best way they’ve found to recruit the best. We discussed giving drivers a mobile application that allowed them to easily submit the details of another distributor they meet, in real time, along with their GPS location and time details would be a great route to take.

Quick, easy referrals

Red Bull needed a quick and easy way for their distributors to recruit other distributors in the field. A huge part of their human resources is distribution, and referrals are the best way they’ve found to recruit the best. We discussed giving drivers a mobile application that allowed them to easily submit the details of another distributor they meet, in real time, along with their GPS location and time details would be a great route to take.

redbull app yeti
redbull app yeti
redbull app yeti
redbull app yeti
redbull app yeti

Gamification

To keep distributors engaged we integrated gamification principals. This encourages frequent logins and interactions. We connected distributors up as teams according to their location and gave the team stats, such as how many referrals were made, and what revenue that equated to in commissions. We then allowed users to view other distributor and team profiles, encouraging healthy, Red Bull style competition between team members and teams.

Gamification

To keep distributors engaged we integrated gamification principals. This encourages frequent logins and interactions. We connected distributors up as teams according to their location and gave the team stats, such as how many referrals were made, and what revenue that equated to in commissions. We then allowed users to view other distributor and team profiles, encouraging healthy, Red Bull style competition between team members and teams.

It’s Monster Work

We loved the outcome of this design sprint. We build out all the wireframes and UI/UX using Sketch. Principal was used for the animation.

It’s Monster Work

We loved the outcome of this design sprint. We build out all the wireframes and UI/UX using Sketch. Principal was used for the animation.

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