A focused product and engineering company for complex software.
Yeti brings product strategy, UX, software engineering, quality assurance and cloud delivery together to create and improve commercially important web, mobile and SaaS products.
Members of the team behind Yeti have been designing and building digital products since 2011. Yeti Digital Ltd was incorporated in 2017.
Yeti is led from Lancashire, with product leadership, engineering, quality assurance and specialist delivery coordinated around each engagement. Clients work directly with the people responsible for understanding and delivering their product.
Leadership
Director / CEO
Craig Heyworth
Craig leads Yeti's commercial direction and client relationships, and is an owner or part-owner of several companies across software and services.
Leadership
CL
COO
Chris Lloyd
Chris is responsible for how engagements run day to day: delivery planning, operations and making sure commitments made to clients are the commitments that get delivered.
Leadership
CTO
Kağan Mersin
Kağan leads technical direction across architecture, cloud delivery and engineering standards, with a background in large-scale product digitalisation programmes.
Leadership
HEAD OF DEVELOPMENT
Suresh Shrestha
Suresh builds scalable, secure server-side solutions in .NET, with deep experience in database management, API integration and backend performance.
Our studio
A real studio, with a real front door.
Yeti’s product leadership is based at our Lancashire studio. The office provides a permanent base for planning, client meetings and focused delivery, while our wider engineering and quality-assurance capability operates as a long-standing distributed team.
Marta leads UX and product design, translating product requirements into interfaces that people can actually use, from early prototypes through to production design systems.
Core team
SENIOR BACKEND DEVELOPER
Muhammad Atif
Atif works across backend architecture, API development and database performance across Yeti's platform builds.
Core team
Senior Frontend Developer
Rasel Mahmud
Rasel works across frontend and mobile, specialising in React and React Native, keeping web and mobile experiences consistent across devices.
Core team
Frontend Developer
Narinder Kumar
Narinder builds interactive, responsive web applications, with close attention to detail and clean, maintainable front-end code.
Studio
Marketing Associate
Cameron Karri
Cameron supports marketing across social media, content and B2B outreach.
Core team
QA Engineer
Zubair Alam
Zubair is a detail-oriented QA engineer responsible for ensuring the quality and reliability of Yeti's platforms. With a systematic approach to testing and a focus on edge cases, he helps deliver products that perform consistently under real-world conditions.
Core team
Graphic Designer
Nikolet Mancheva
Nikolet crafts visual design across digital and print, supporting brand identity work alongside product and campaign design.
UK
Podcast and Social Associate
Zain Sarmad
Zain manages podcast production and social media engagement, supporting brand visibility and audience connection.
Our proficiencies
The stack follows the problem.
We work across the full product stack, from the customer experience to the infrastructure beneath it. The technologies change according to the product, the existing estate and how the platform needs to perform over time.
Experience and interfaces
Customer-facing experiences designed to be clear, responsive and maintainable across web and mobile.
React
Vue
React Native
Next.js
Tailwind CSS
Figma
CMS
Applications and services
The application logic, services and APIs that turn an interface into a working digital product.
.NET
C#
Node.js
Fastify
TypeScript
Data and integrations
Structured data, business rules and secure connections between products, platforms and external services.
REST APIs
OpenAPI
Azure SQL
PostgreSQL
MySQL
Prisma
Cloud and operations
The infrastructure, deployment and operational controls required to run products reliably after launch.
We are not tied to one prescribed stack. We choose around the product, the existing technology, the operating team and the level of scale, resilience and control required.
Let's talk
Have a complex product to build, rebuild or improve?
Tell us where the product is today, what the software needs to achieve and what is getting in the way.
