About
Custom tools and digital products
Systems, data and practical AI
Cloud infrastructure and support
Who we are
Yeti brings product strategy, UX, software engineering, quality assurance and cloud delivery together to build and improve custom tools, connected systems and practical AI for ambitious businesses.
Members of the team behind Yeti have been designing and building digital products since 2011. Yeti Digital Ltd was incorporated in 2017.
Much of the engineering sits in .NET, C# and Microsoft Azure estates, delivered either as a full product team or as additional engineering capacity alongside an in-house team.
That experience includes commercially important and regulated products where care, accuracy and reliable delivery matter. The same team can remain involved after launch to support, maintain and improve what is live.
Why Yeti
Team experience dating back to 2011
UK-led product delivery
Tools, portals and platforms
One accountable delivery team
The team
Yeti is led from Lancashire, with product leadership, engineering, quality assurance and specialist delivery coordinated around each engagement. Clients work directly with the people responsible for understanding and delivering their product.
Director / CEO
Craig is a founder and technology entrepreneur with more than $100M in product revenue, one exit and recognition in the Entrepreneur UK100. He has spent more than a decade building digital products across pet insurance, comparison and customer acquisition. Today he leads Yeti Digital while also building Yeti Engines, a separate Heyworth & Co Group business developing UK pet-insurance comparison technology.
COO
Chris is responsible for how engagements run day to day: delivery planning, operations and making sure commitments made to clients are the commitments that get delivered.
CTO
Kağan leads technical direction across architecture, cloud delivery and engineering standards, with a background in large-scale product digitalisation programmes.
HEAD OF DEVELOPMENT
Suresh builds scalable, secure server-side solutions in .NET, with deep experience in database management, API integration and backend performance.
Our studio
Yeti’s product leadership is based at our Lancashire studio. The office provides a permanent base for planning, client meetings and focused delivery, while our wider engineering and quality-assurance capability operates as a long-standing distributed team.
Lead Product Designer
Marta leads UX and product design, translating product requirements into interfaces that people can actually use, from early prototypes through to production design systems.
HEAD OF MARKETING
Cameron leads marketing, communications and partnerships across Yeti, overseeing social media, content and B2B outreach.
SENIOR BACKEND DEVELOPER
Atif works across backend architecture, API development and database performance across Yeti's platform builds.
Senior Frontend Developer
Rasel works across frontend and mobile, specialising in React and React Native, keeping web and mobile experiences consistent across devices.
Frontend Developer
Narinder builds interactive, responsive web applications, with close attention to detail and clean, maintainable front-end code.
QA Engineer
Zubair is a detail-oriented QA engineer responsible for ensuring the quality and reliability of Yeti's platforms. With a systematic approach to testing and a focus on edge cases, he helps deliver products that perform consistently under real-world conditions.
Graphic Designer
Nikolet crafts visual design across digital and print, supporting brand identity work alongside product and campaign design.
Podcast and Social Associate
Zain manages podcast production and social media engagement, supporting brand visibility and audience connection.
Our proficiencies
We work across the full product stack, from the customer experience to the infrastructure beneath it. The technologies change according to the product, the existing estate and how the platform needs to perform over time.
Customer-facing experiences designed to be clear, responsive and maintainable across web and mobile.
The application logic, services and APIs that turn an interface into a working digital product.
Structured data, business rules and secure connections between products, platforms and external services.
The infrastructure, deployment and operational controls required to run products reliably after launch.
Customer-facing experiences designed to be clear, responsive and maintainable across web and mobile.
The application logic, services and APIs that turn an interface into a working digital product.
Structured data, business rules and secure connections between products, platforms and external services.
The infrastructure, deployment and operational controls required to run products reliably after launch.
We are not tied to one prescribed stack. We choose around the product, the existing technology, the operating team and the level of scale, resilience and control required.
Let's talk
Bring us the process that wastes time, the software you have outgrown or the idea you want to explore. We will help you work out what is worth building and where to start.
