Cookie and Analytics Notice

Version 1.0

Effective from: 4 August 2026

Last updated: 29 July 2026

1. About this Notice

1.1 This Cookie and Analytics Notice explains how Yeti Digital Ltd may use cookies, browser storage, scripts, tags and other technologies that store information on, or access information from, a visitor's device.

1.2 It also explains how we may use privacy-focused website analytics that operate without traditional analytics cookies.

1.3 This Notice covers:

• yetiinc.com;

• www.yetiinc.com;

• subdomains of yetiinc.com; and

• any replacement domain on which this Notice is published.

  1.4 This Notice should be read together with our Privacy Notice, which explains how we handle personal information more generally, and our Website Terms of Use.

  1.5 This Notice and our Privacy Notice provide information about our practices. They do not create a contract for services or contractual rights beyond those provided by applicable law.

  1.6 In this Notice, Yeti, we, us and our mean:

Yeti Digital Ltd

Company number: 10773498

Registered in England and Wales

Registered office:

5 Ribblesdale Place, Preston, England, PR1 8BZ

2. What these technologies are

2.1 A cookie is a small text file that a website may store on a visitor's device.

2.2 Other storage and access technologies may include:

• local storage;

• session storage;

• pixels;

• scripts;

• tags;

• software-development components;

• device or browser information; and

• similar technical methods.

  2.3 These technologies can be used for different purposes, including delivering website functionality, remembering a visitor's choice, protecting a website and measuring how it is used.

  2.4 Website measurement can also be performed without setting traditional analytics cookies. The absence of analytics cookies does not necessarily mean that no website measurement takes place.

3. Our general approach

3.1 We take a deliberately limited approach to website tracking and measurement.

3.2 At the date of this Notice, we do not intend to use the website for:

• personalised or behavioural advertising;

• cross-site or cross-device tracking;

• advertising profiles;

• advertising-network data sharing;

• session replay;

• heat mapping;

• monitoring identifiable visitors across the website; or

• selling visitor information.

  3.3 Where website analytics are enabled, we intend to use them only to produce statistical information about how the website is used, with a view to maintaining and improving it.

  3.4 The technologies used on the website may change as the website develops. Where a material change affects the information visitors should receive or the choices available to them, this Notice may be updated.

4. Technologies that may be used

4.1 Communication and strictly necessary technologies

We may use limited technologies where their sole purpose is to:

• transmit information over a communications network;
• deliver a page or function requested by the visitor;
• maintain the security or integrity of the website;
• detect or prevent fraud, misuse or technical faults;
• balance website traffic; or
• remember a choice required to provide a function requested by the visitor.

These technologies are used only where they are reasonably necessary for the relevant purpose.

Where the applicable legal requirements for a communication or strictly necessary exception are met, prior consent is not required.

4.2 Statistical website analytics

Where enabled, we may use a third-party website analytics provider acting on our behalf to collect statistical information about how the website is used.

Depending on the configuration, this may include:

• the pages visited;
• approximate visitor and page-view totals;
• referral sources;
• coarse geographic region;
• browser type;
• operating system;
• device category;
• screen dimensions;
• general interaction events;
• downloads;
• outbound-link activity; and
• website performance information.

The purpose of this information is to help us understand matters such as:

• which pages are used;
• how visitors move through the website;
• how visitors find the website;
• whether pages function correctly;
• which content is useful; and
• how the website may be improved.

Where we rely on the statistical-purposes exception, the analytics provider must act on our behalf and use the information only to assist with improving the website.

We do not intentionally configure statistical analytics to receive:

• names;
• email addresses;
• telephone numbers;
• enquiry or correspondence contents;
• form-field contents;
• passwords;
• authentication credentials;
• customer or submission identifiers;
• Website Terms acceptance identifiers;
• special-category personal information; or
• information intended to identify and profile a particular visitor.

Our intended statistical analytics configuration does not use analytics cookies or persistent cross-site identifiers.

Any individual-level information used in producing statistics should be kept only for as long as reasonably required to produce aggregate results. Aggregate or anonymised statistics may be retained for longer where they no longer identify an individual.

4.3 Analytics-preference storage

Where an analytics objection or preference control is available, the website may store a limited first-party preference on your device for the sole purpose of remembering your choice.

That preference is not used for advertising, profiling or measuring your behaviour.

It may remain until:

• you change your preference;
• you clear the relevant browser or site data;
• the preference expires through the normal operation of the technology; or
• it is no longer required.

4.4 Embedded and externally hosted content

The website may include media or other content hosted by another organisation.

Where third-party content could use non-exempt storage or access technologies, we may:

• use a privacy-enhanced configuration;
• prevent the content from loading automatically;
• provide an external link instead;
• ask for consent before loading it; or
• allow it to load only after the visitor deliberately requests the content.

The third-party provider may process technical information under its own privacy terms when the content is activated or accessed.

5. Consent and legal exceptions

5.1 Some storage and access technologies may be used without consent where an applicable legal exception is satisfied.

5.2 This may include technologies used solely:

• to transmit a communication;

• where strictly necessary to provide a function requested by the visitor;

• to produce statistical information about website use with a view to improving the website; or

• to adapt the website's appearance or operation in accordance with a visitor's preference.

  5.3 Each exception has its own requirements. A technology is not exempt merely because it is useful to Yeti or described as cookieless.

  5.4 Where we rely on the statistical-purposes exception:

• the sole purpose must be producing statistical information about website use to improve the website;

• the resulting information must be aggregate statistical information;

• it must not be used to identify, monitor or profile particular visitors;

• it must not be used for advertising;

• visitors must receive clear information about its use; and

• visitors must have a simple and free means of objecting.

  5.5 Where a technology does not meet an applicable exception, we will obtain any consent required before using it.

  5.6 Where consent is required, visitors will be given a means to refuse and subsequently withdraw consent.

  5.7 We do not use acceptance of our Website Terms of Use as consent for non-essential cookies or tracking technologies.

6. Your analytics preference

6.1 Where statistical analytics are enabled under the statistical-purposes exception, you may object free of charge using the analytics-preference control made available through this page.

6.2 If you object, the website will stop using the relevant storage or access technology on the browser or device through which the objection is made.

6.3 A limited preference value may be stored solely to remember and respect your choice.

6.4 You may change your choice later by returning to this page and using the analytics-preference control again.

6.5 Your choice may need to be repeated where you:

• use a different browser or device;

• clear your browser or site data;

• use a private-browsing session; or

• prevent the website from remembering preferences.

  6.6 If no analytics-preference control is displayed on this page, statistical analytics relying on that objection mechanism are not currently enabled.

7. Browser controls

7.1 Most browsers allow you to view, block or delete cookies and other stored website data.

7.2 Browser controls may allow you to:

• delete cookies and site data;

• block storage by particular websites;

• block third-party technologies;

• clear stored data when the browser closes; or

• restrict scripts and other website functions.

  7.3 Blocking technologies that are necessary to provide a requested function may cause that function or part of the website to operate incorrectly.

  7.4 Browser settings are separate from any analytics-preference control provided by Yeti. You should use the control on this page where you wish to object to Yeti's statistical analytics.

8. Personal information

8.1 Some uses of cookies, analytics or related technologies may involve the processing of personal information.

8.2 Where personal information is processed, the relevant lawful basis will depend on the purpose and circumstances.

8.3 We may rely on legitimate interests where processing is necessary and proportionate for purposes such as:

• delivering and protecting the website;

• preventing misuse;

• diagnosing faults; and

• producing limited statistical information to maintain and improve the website.

  8.4 Where consent is required by applicable law, consent will be requested.

  8.5 Further information about:

• lawful bases;

• recipients;

• international transfers;

• retention;

• security;

• individual rights; and

• complaints

is provided in our Privacy Notice.

9. Changes to this Notice

9.1 We may update this Notice from time to time, including where:

• website functionality changes;

• a technology is introduced, removed or reconfigured;

• our analytics practices change;

• a service provider changes;

• the law or regulatory guidance changes; or

• clarification is considered appropriate.

  9.2 The current version will be identified by its version number, effective date and last-updated date.

  9.3 Changes apply from the stated effective date.

  9.4 Where required by law, appropriate information or consent will be provided before a materially different technology is used.

10. Contact us

Questions about this Notice or the website's use of cookies and analytics may be sent to:

Email: Email us

Suggested subject line:

Data Protection

Post:

Yeti Digital Ltd

5 Ribblesdale Place, Preston, England, PR1 8BZ

Postal correspondence may be marked for the attention of the directors.