Field notes from Yeti Digital
Notes from the
studio floor.
Essays, playbooks and honest post-mortems from a UK software studio. Written by the people building the work - not a marketing team, and not a language model.
What a decade building pet-insurance technology taught me about digital products
How to make sure you're making the most out of your website
Five practical upgrades - from headlines to calls to action - that turn a confusing website into one that converts, told through the lens of making your customer the hero.
How to beat your competition
Why racing to the bottom on price is a losing strategy, and how a sharp brand position, clear promise and better experience let you win on value instead.
Process, and why it's the only thing that matters
The unsexy truth behind every studio that consistently ships great work: a repeatable process that removes guesswork, protects quality and lets teams scale without chaos.
5 fundamentals of brand creation
Your brand is your reputation. Core purpose, vision, mission, values and tagline - the five fundamentals, in hierarchical order, that give a business clarity.
Simple step by step plan to increase conversions
A clear, no-nonsense playbook for lifting conversions - measure what matters, remove friction, sharpen your offer and test one change at a time.
Is the Pomodoro Technique worth doing?
An honest verdict on the 25-minute sprint method - where it genuinely helps, where it falls apart, and how to adapt it for creative and client work.
5 strategies to stay focused and work smarter
Five habits and environment tweaks that quietly compound - protecting deep work, cutting context switching and getting more done without grinding longer hours.
5 strategies to get you on top of your freelancing career
Freelancing is more competitive than ever. Five practical strategies - value, brand, payments, contracts and tax - to help you stand out and stay on top.
Double your online revenue overnight
A pragmatic look at the small, high-leverage changes to product pages, checkout and messaging that can meaningfully shift revenue almost as soon as they ship.
Awesome people create awesome brands
Brands are like people. Trust, consistency and values turn a transactional customer base into a loyal one - here is how awesome people build awesome brands.
Stand for something
Neutral brands are forgettable brands. Why picking a point of view - and being willing to lose the wrong customers - is the fastest route to loyal ones.
4 keys to creating an amazing logo
What separates a logo that lasts a decade from one that dates in a year: simplicity, distinctiveness, versatility and relevance - explained with examples.
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