IoT product - Web - App - Packaging - Marketing
Feed and Go
The world's first Wi-Fi connected smart pet feeder. Yeti built the brand touchpoints end to end - the website, the app, the packaging, the instruction manual and the launch marketing that put it on shelves.
The brief
A connected product needs a connected brand.
Feed and Go came to Yeti with a patented smart feeder and a plan to launch worldwide. We took the product from prototype to shelf - designing and coding the ecommerce site, building the companion web app, art-directing the box and manual, and producing the marketing video and campaign assets that carried the launch.
End-to-end
Brand, web, app, packaging, film
6-tray
Wi-Fi feeder with two-way voice + webcam
Global
Launched in the US, UK and EU
Web + companion app
A control room in your pocket.
We designed and coded the marketing site and the portal customers use to run their feeder - scheduling meals, triggering feeds on demand, streaming the built-in webcam and calling their pet over with two-way voice. One codebase, tuned for phone-first use.
The launch film
A film to explain a first-of-its-kind product.
Concept, script, shoot direction and edit - the hero film that introduced the smart feeder to a market that had never seen one before.
Packaging + manual
Unboxed with the same care as the app.
We designed the retail box, the regulatory labelling and the setup manual - so the first fifteen minutes with the product felt as considered as the software. Friendly voice, clean typography, zero support calls.
The craft
One partner across every surface.
Website design
A product-led marketing site built to convert curious pet parents.
Website build
We coded the storefront and the portal end to end.
App design
The mobile experience customers use to feed, watch and talk to their pet.
Packaging
Retail box design, regulatory labelling and shelf-ready artwork.
Instruction manual
A friendly setup guide that keeps the box out of the returns pile.
Marketing film + assets
Hero video, product photography direction and launch campaign.
Launching a connected product?