In Animation - Motion - Launch Content
Final Draft
The screenwriting software of Hollywood asked Yeti to power their product launches. We wrote, designed and animated the release films that put new features on the map.
The brief
Launch films that make features feel unmissable
Final Draft has been the industry-standard screenwriting software for over three decades - the tool behind more Oscar and Emmy-winning scripts than any other. When they ship new features, the announcement has to land with the same weight as the software itself. Yeti was brought in as their launch content partner: concepting, scripting, designing and animating the release films that introduce each feature to writers, showrunners and studios.
3+
Launch films delivered
End-to-end
Concept, script, design, animation
Hollywood-facing
Screenwriters, studios, festivals
The work
Three films. One brand voice.
Each spot was tuned to sit inside Final Draft's cinematic brand world - screenplay typography, black-and-white contrast, considered pacing - while still feeling energetic enough to earn a share, a repost and a headline.
01 - Feature launch
Final Draft 13 - Launch Film
A cinematic hero film we produced to headline the Final Draft 12 release - motion typography, screenplay overlays and a rising score built around the new writing tools.
02 - Product story
Story Maps - Feature Reveal
An animated deep-dive into Story Maps, translating a complex plotting tool into a single, watchable ninety-second story. Illustrated frames, kinetic type and paced UI reveals.
03 - Product story
Beat Board - Feature Reveal
A punchy animated spot for Beat Board, positioning it against writers' index-card walls and showing the digital board in motion, on brand and on beat.
The craft
A launch content engine, not a one-off spot.
Concept & scripting
Feature briefs turned into stories writers actually watch.
Art direction
A launch look that flexes across features while staying unmistakably Final Draft.
Motion design
Frame-by-frame animation, kinetic typography and UI storytelling.
Sound & score
Score, sound design and mix - films tuned for silent scroll and full-screen play.
Delivery
Master, social cutdowns, thumbnails and stills - ready for every channel.
Partnership
An ongoing launch cadence, so each release lands harder than the last.