Case study - Ecommerce, brand & storefront
Robin Piccone
Yeti built the ecommerce home for one of America's most iconic swimwear labels - a design-led storefront trading Robin Piccone's signature collections since 1992.
The brief
A design-led swimwear house, an ecommerce home to match.
Robin Piccone launched her signature label in 1992, filling a gap for genuinely fashionable, wearable swimwear. Yeti was engaged to bring that studio-quality design language online - a storefront elegant enough for lookbook photography, robust enough for a full ecommerce operation.
01 - Art direction on-site
An editorial storefront, not a Shopify template.
We built the site as a canvas for Robin Piccone's seasonal campaign photography - full-bleed hero imagery, generous rhythm and quiet typography so the product does the talking.
02 - Collection architecture
Structured for shopping the way the brand shoots.
Collections, seasons and capsule drops - each one merchandised with the same care as the campaigns. Cover ups, essentials, one-pieces and new arrivals each get their own moment on the shelf.
Cover Ups
Essentials
New Collections
One Pieces
03 - Product experience
Hover-swap imagery, refined PDPs, effortless checkout.
Every product page pairs a studio shot with a lifestyle frame on hover, a considered size and colour swatch system, and a Shopify checkout tuned for conversion. It looks like the campaign, and shops like a proper store.
"Modern styling and innovative details for a wearable, flattering cut - Robin Piccone accentuates a body's unique lines and curves."
Robin Piccone - House brand line, since 1992
Yeti's role
Ecommerce partner, end to end.
Full Shopify-powered site engineered around Robin Piccone's campaign imagery.
Collections, seasonal drops and capsule launches, structured for the way the brand trades.
Hover-swap product imagery, refined swatch and size UX, considered upsell placement.
A frictionless checkout, tuned for conversion and international shipping.
Editable homepage tiles, collection banners and campaign modules for the in-house team.
Fast image delivery, structured markup and clean semantics for organic visibility.
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