Website - Web App - Local SEO Tooling
TeamFloral
A specialist growth partner for independent florists. Yeti designed and coded their marketing site and built the Google ranking scanner that shows shop owners exactly where they show up on the map.
The brief
Give florists a partner that acts like an in-house team
TeamFloral works with independent flower shops across North America - the ones competing against wire services, big-box grocers and paid Google real estate. They needed a digital front door that felt as considered as the studios they serve, and a piece of proprietary technology that would prove, in seconds, why a florist should hire them.
01 - The website
A site that sells the service, not the software.
We designed and coded teamfloral.com from the ground up - a warm, editorial marketing site with real content architecture underneath. Every page earns its place: services, case studies, a florist-friendly blog and clear conversion paths into the tools TeamFloral actually sells.
02 - The scanner
A Google ranking tool built specifically for florists
Local SEO is the difference between a florist getting Mother's Day orders and getting nothing. We built TeamFloral's local search scanner - a bespoke web app that plots a florist's Google rank across a live map, one grid point at a time, for any search term they care about.
Live ranking scan - each pin is a real Google rank position at that exact location
Under the hood
Proof of value in ninety seconds.
A florist enters their shop name, picks a search radius and hits Run Scan. The tool pings a grid of geolocated Google searches around their address and returns a colour-coded map: green means the top three, red means the pack. It's a live sales conversation with data attached.
Geo-gridded queries
Hundreds of location-anchored Google searches per scan, run in parallel.
Rank mapping
Positions plotted on an interactive Google Map with satellite and street views.
Lead capture
Every scan is a qualified lead - name, shop and email land in TeamFloral's CRM.
Rate-limit handling
Queue, retry and graceful degradation so scans never leave a florist hanging.
Admin dashboard
Internal view of scans, leads and search terms - what to pitch, and when.
Built to scale
Architected to add new markets, verticals and search terms without a rebuild.
The result
A marketing site and a sales tool that pull in the same direction
The website carries the brand and the story; the scanner closes the pitch. Together they turn a cold visit into a booked call - and give TeamFloral's team a reason for every florist in North America to hear them out.
Need a marketing site and a piece of tech that sells it?