Badassery Yoga

Tristan is an amazing Yoga instructor and approached Yeti in need of a personal brand that segmented him from his competitors and allowed him to brand his own apparel and digital products. He was starting to run online classes and wanted a flexible brand identity that he could use across the segments of his own courses.

Tristan had a collection of Yoga styles he was known for, namely Badassery Yoga, and Shred Yoga. He wanted to incorporate apparel into his offerings so he could assist his companies growth with a sense of belonging to his brand. So Yeti created sub-logos to cater to a consistent identity.