Rethinking Pet Insurance

Pet Insurer is the leading price comparison website in America and wanted to refresh their brand to better align with their customers. They wanted to create an identity that emanated trust, simplicity, and ease. The main pain point for potential pet insurance customers is the confusing deductibles, reimbursement models and plan coverage amounts. Pet Insurer's plan was simple: create a comparison website that simplified the products and gave the customer the guidance and reassurance they so desperately sought.

Pet Insurer wanted to create a brand identity that emanated trust, simplicity, and ease. They're the leading price comparison website in America and know that only if they keep investing in their brand authority will they keep that position.

Pet Insurer has a price comparison engine that needed a lot of updating. Old API connections needed updating, new API connections needed to be created, white-labels developed, and database updates - the list went on. In fact, this became a long-running engagement across many release cycles.

After building the price comparison engine, other companies such as The General and PuppySpot were understandably interested in white labelling the product so they could extend their product offering to include Pet Insurance to their customers, generating multiple revenue streams.

Pet Insurer knew there was a huge resource of organic traffic waiting for the taking by creating extremely friendly and potent SEO friendly content. Yeti worked alongside Zog Digital (acquired by Investis) on a huge SEO campaign and content overhaul. We worked for years creating rich SEO optimised content that got Pet Insurer to the top of search results for hundreds of niche keywords.