Red Bull Mobile App

Yeti ran a design sprint for Red Bull for a killer mobile application to solve their recruitment woes in their distribution sector.

With Red Bull selling internationally and in hundreds of thousands of stores, distribution is big business. Red Bull is constantly needing to attract the best distributors to increase retention and bottom-line sales. Referrals are the way to achieve both of these, and Red Bull was struggling. Their solution was to create an app that allowed their distribution teams to refer others with ease, and through a little gamification.

To encourage referrals we designed gamification and tracking metrics right into the app. This allowed distributors to follow their referral success, compete against other distributors in their team and monitor their referral bonuses.