Everything Petted

Yeti was approached by Petted with only a name and an idea. We were tasked to create Petted's identity design, their pet insurance comparison engine, explainer videos, marketing materials, VC pitch decks, and everything in between 👊

Petted's goal was to merge two existing products in the pet insurance space together, to create a product unique to the market. So they wanted a brand identity that reflected their uniqueness and progressiveness that was fun and lively, drawing attention from millennials.

Petted has two engines, one is a price comparison engine that communicates with other insurance company API's and pulls in the best quotes for its clients. The other is a wellness membership platform that sells Petted's own wellness membership plans.

Built using ASP.Net MVC 5 with C#, SQL Azure, HTML 5 & CSS 3 on Bootstrap 3.

We designed, monitored, and revised the quote question set raising the click to quote rate for paid traffic to above 70%, which is epic. It means clean, friction-free UX along with implementing conversion tactics.

Petted's plan was to drive paid Google ad traffic to their quote engine to generate sales. We recommended we create targeted niche Facebook ad campaigns, which they went for and Petted policies went like hotcakes. 100's of ads, hundreds of thousands of clicks and a 42% ROI, now that's a successful campaign.