Case study · Brand, product, apps & growth
FILMD
How Yeti partnered with a founding team to design and build the platform behind the UK film industry - now home to 21,000+ cast, crew and creatives.
The brief
A founding team, a blank canvas, and a category to define.
FILMD came to Yeti with an ambition and a whiteboard - no brand, no product, no launch plan. We took the role of studio partner end-to-end: identity, marketing site, web application, native iOS and Android apps, and the growth and reporting engine behind it. One team, one roadmap, from first sketch to live product.
01 - Identity we designed
We crafted the FILMD wordmark, colour system and product UI language - a mark serious enough for studios to trust on day one.
02 - Product design we shipped
We designed the profile system that made hiring on FILMD credible.
Verified identity, filmography, showreels and FILMD Accreditation - modelled, designed and built by our team. A profile pattern productions could actually trust, and members were proud to send.
03 - Web application we built
We replaced spreadsheets, DMs and dropbox with one product surface.
Job posting, submissions, casting workflows and a private screening room - designed and engineered by Yeti into a single web application the industry could adopt without a training day.
04 - Data & UX we engineered
We turned a members database into a hiring tool people love to use.
An indexed, filterable, live members surface - designed by Yeti and engineered against the FILMD data model - so productions can assemble a crew by role, department and location in minutes.
05 - Realtime messaging we engineered
One realtime messenger, powering FILMD on web, iOS and Android.
We engineered FILMD's direct messenger from the ground up - a SignalR-powered realtime service and API shared across the web application and both native apps. Producers, cast and crew reach each other instantly, from a studio desk or from set, on the same connection.
- SignalR WebSocket transport
- Shared API for web + native apps
- Typing, read receipts & presence
- Attachments, scripts & call sheets
- Push notifications on iOS & Android
- End-to-end delivery guarantees
06 - Mobile we designed & built
Native iOS & Android apps, end-to-end by Yeti.
From product strategy and UX to Swift and Kotlin engineering, we shipped both native apps under the FILMD brand - so members can work, message and manage jobs from set.
Swipe to explore
Yeti's role
Design partner, build partner, growth partner.
Logo, wordmark, colour, typography and product UI language.
Filmd.co.uk - built for conversion and search from day one.
The full FILMD product, from profiles to production tooling.
Native mobile apps designed and built end-to-end.
Ongoing performance and content marketing across channels.
A bespoke reporting tool giving the team a single source of truth.
UK100 Startup to Watch
Entrepreneur named FILMD to their UK100 list - the product Yeti designed and built.
"We believe filmmaking deserves a home. Not a patchwork of spreadsheets, DMs and closed doors - but one living, breathing place where the industry actually lives."
FILMD
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